The rapid growth of the retail business that triggered the increase of population and the increase in purchasing power , pushing the growing need for shopping centers . Not least in Tangerang Raya which includes the City and County of Tangerang , and South Tangerang City .
According to the Indonesian Shopping Center Management Association ( APPBI ) Banten , the first quarter of 2014 , there are 18 shopping centers operating in Tangerang . This amount is more than half of the total 30 malls owned by the province of Banten . Excluding the category of retail space shopping street and a shopping arcade .
All 18 of the shopping center is , Plastica Plaza , Plastica Xchange , The Breeze , City Terrace , Plaza Serpong , BSD Junction , BSD Plaza , Plastica Trade Center , WTC Matahari , Summarecon Mall Serpong , Alam Sutera Mall , Living World , Mal Bale City , Supermall Karawaci , Metropolis Town Square , Tangcity Mal Serpong Town Square , and Plaza Cikokol .
Concentration of shopping centers in the Tangerang area is not separated from the population reached 4 million more , and also the increasing upper middle class people with high purchasing power reside here . Both of these factors tempt developers compete to build the shopping center .
In fact , the Chairman APPBI Banten , Heru Nasution , revealed , that number will continue to grow as the actual trend that is being developed at this time . The trend is not only about shopping , but meet the needs of entertainment , relaxation , dining , meeting , and also lifestyle .
" This year will be launched a new shopping center in the area of Lippo Village . These shopping centers developed by PT Lippo Karawaci Tbk . Besides them , there are also other shopping centers built in the SOE developers Tangerang City and AEON Mall in BSD City , " he added , to Kompas.com , Tuesday ( 15/04/2014 ) .
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Although it continues to grow , further Heru , if it should calculate the number of shopping centers and population , the ratio is still lower . So , Tangerang still needs some more shopping . But the bottom line , not the usual shopping center , but the concept is unique, innovative , targeting different segments , and as needed ( needs) target market .